IndexGPT vs Swap Discovery
TL;DR verdict
Swap Discovery is a deep, prompt-heavy GEO platform starting at $79/month, with up to 200 prompts per test and an in-app approval workflow. IndexGPT covers tracking, content, technical fixes and AI traffic from $12/month (tracking and content from $45), which makes it the more affordable pick for most small and mid-sized Shopify stores.
At a glance
| IndexGPT | Swap Discovery | |
|---|---|---|
| Pricing | Essentials $12/mo, Premium $45/mo, Enterprise $345/mo | $79/month |
| Free plan | No | No |
| Free trial | 3 days on every plan | 7-day free trial |
| Shopify App Store rating | 4.9 (152 reviews) | 5.0 (31 reviews) |
| Launched | Nov 25, 2024 | Oct 23, 2025 |
| AI answer tracking | ChatGPT, Gemini and Claude (Premium) | ChatGPT and Gemini on Business; + Perplexity on Growth; + Claude on Scale |
| Action plan | AI SEO Score & Action Plan on every plan | Action Plans weekly (Business) or bi-weekly (Growth, Scale) |
| Content creation | Smart Blogger and Content Creator (Premium) | Content tokens: 25 to 150 a month by plan |
| AI traffic analytics | AI referral traffic analytics | AI-referred traffic, orders and revenue |
Who each is best for
IndexGPT
Small and mid-sized stores that want tracking, content and fixes without a $79+ monthly commitment.
Swap Discovery
Larger brands that want high prompt volumes, product and collection audits at scale, and competitor citation analysis.
Features in detail
IndexGPT
- AI SEO Score with a clear action plan to fix what holds the store back
- AI Prompt Tracker and brand sentiment in ChatGPT, Gemini and Claude (Premium)
- Smart Blogger and Content Creator for articles and pages that match buyer questions (Premium)
- Technical fixes: IndexNow instant indexing, JSON-LD schema builder, llms.txt and agents.md
- AI referral traffic analytics
- Hands-on growth support, strategy calls and expert blog management on Enterprise
Swap Discovery
- Runs buyer prompts across ChatGPT, Gemini, Claude and Perplexity
- Shows which competitors AI recommends and the sources it cites
- Tailored Action Plan: new content, product or collection revisions, FAQs, structured data
- Approve every change or let it apply changes directly
- Tracks AI-referred traffic, orders and revenue
Pricing
IndexGPT
- Essentials: $12/month or $96/year (Black Friday; was $16/$128). AI SEO Score & Action Plan, Instant Indexing, Brand Signals, llms.txt / agents.md / llms-full.txt, robots.txt analysis, 100+ marketing tips, SEO guides.
- Premium: $45/month or $432/year. Everything in Essentials plus Smart Blogger, AI Prompt Tracker, Content Creator, AI Sentiment Analysis, Schema Markup Builder, premium support.
- Enterprise: $345/month. Everything in Premium plus a dedicated account manager, monthly strategy call, advanced growth plan, expert blog management, unlimited credits, priority support.
Swap Discovery: GEO & AEO (formerly Vizby)
- Business: $79/month or $758/year. 50 prompts per visibility test, 2 AI models (Gemini and ChatGPT), weekly visibility tests and Action Plans, 25 product audits, 25 content tokens, 5 collection audits a month.
- Growth: $249/month or $2,390/year. 150 prompts, 3 models (+ Perplexity), bi-weekly tests and Action Plans, 50 product audits, 50 content tokens, 10 collection audits, priority email support.
- Scale: $499/month or $4,790/year. 200 prompts, 4 models (+ Claude), 80 product audits, 150 content tokens, 20 collection audits, priority email support.
Which should you pick?
Pick IndexGPT if
- You want AI visibility work to start at $12/month, or tracking plus content at $45/month
- You want Claude tracking without moving to a $499/month plan
- You want a dedicated account manager and strategy calls (Enterprise, $345/month)
When to pick Swap Discovery instead
- You need 150 to 200 prompts per visibility test
- You want to see which sources AI cites for competitors
- You want to review and auto-apply changes to product and collection content at scale
FAQ
Is Swap Discovery the same app as Vizby?
Yes. The app was previously called Vizby; the developer is still listed as Vizby AI Ltd.
How much does Swap Discovery cost?
Business is $79/month, Growth $249/month and Scale $499/month, with 20% off annual billing and a 7-day free trial.
Which AI models does each app track?
IndexGPT tracks ChatGPT, Gemini and Claude on Premium. Swap Discovery tracks ChatGPT and Gemini on Business, adds Perplexity on Growth and Claude on Scale.
Related
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