IndexGPT vs SEOLab
TL;DR verdict
SEOLab is a free, well-reviewed technical toolkit: llms.txt, JSON-LD, IndexNow, robots.txt checks and GA4 AI-traffic tracking. If those basics are all you need, start there. IndexGPT goes further with an AI SEO action plan, prompt and sentiment tracking in ChatGPT, Gemini and Claude, and content creation, which are the parts that decide whether AI actually mentions your store.
At a glance
| IndexGPT | SEOLab | |
|---|---|---|
| Pricing | Essentials $12/mo, Premium $45/mo, Enterprise $345/mo | Free |
| Free plan | No | Yes (the listing shows the app as free) |
| Free trial | 3 days on every plan | Not applicable |
| Shopify App Store rating | 4.9 (152 reviews) | 4.9 (361 reviews) |
| Launched | Nov 25, 2024 | Jun 5, 2026 |
| AI answer tracking | AI Prompt Tracker and sentiment (Premium) | Not described on the listing |
| Content creation | Smart Blogger and Content Creator (Premium) | Not described on the listing |
| Technical AI SEO | IndexNow, JSON-LD schema builder, llms.txt, agents.md, robots.txt analysis | LLMs.txt, JSON-LD, IndexNow, robots.txt checks |
| AI traffic analytics | AI referral traffic analytics | AI-driven traffic through GA4 |
Who each is best for
IndexGPT
Stores that want to know whether AI recommends them and want help creating the content and fixes that change it.
SEOLab
Stores that want free technical AI SEO basics and already use GA4.
Features in detail
IndexGPT
- AI SEO Score with a clear action plan to fix what holds the store back
- AI Prompt Tracker and brand sentiment in ChatGPT, Gemini and Claude (Premium)
- Smart Blogger and Content Creator for articles and pages that match buyer questions (Premium)
- Technical fixes: IndexNow instant indexing, JSON-LD schema builder, llms.txt and agents.md
- AI referral traffic analytics
- Hands-on growth support, strategy calls and expert blog management on Enterprise
SEOLab
- LLMs.txt and JSON-LD structured data generation
- IndexNow submissions for store updates
- Robots.txt checks
- Automated outreach to AI platforms like ChatGPT, Claude and Gemini
- AI-driven traffic tracking through GA4
Pricing
IndexGPT
- Essentials: $12/month or $96/year (Black Friday; was $16/$128). AI SEO Score & Action Plan, Instant Indexing, Brand Signals, llms.txt / agents.md / llms-full.txt, robots.txt analysis, 100+ marketing tips, SEO guides.
- Premium: $45/month or $432/year. Everything in Essentials plus Smart Blogger, AI Prompt Tracker, Content Creator, AI Sentiment Analysis, Schema Markup Builder, premium support.
- Enterprise: $345/month. Everything in Premium plus a dedicated account manager, monthly strategy call, advanced growth plan, expert blog management, unlimited credits, priority support.
SEOLab: ChatGPT Claude AEO SEO (formerly GPTLab)
- Free: Free. No paid plans are shown on the listing.
Which should you pick?
Pick IndexGPT if
- You want to track how ChatGPT, Gemini and Claude talk about your brand
- You want an action plan and content tools, not only technical files
- You want hands-on growth support (Enterprise)
When to pick SEOLab instead
- You want a free app and have no budget for AI visibility yet
- You only need llms.txt, JSON-LD, IndexNow and robots.txt checks
- You already track AI traffic in GA4 and want it in one place
FAQ
Is SEOLab the same as GPTLab?
Yes. The listing is now named SEOLab: ChatGPT Claude AEO SEO and is developed by Commerce Plus.
Is SEOLab free?
The listing shows the app as free, with no paid plans.
Do I still need an llms.txt app?
Shopify now serves llms.txt and agents.md on Shopify storefronts by default, so the file alone is rarely the deciding factor. Tracking, content and product data matter more.
Related
Try IndexGPT free for 3 days
See how AI assistants talk about your store, get an action plan, and start creating content that gets you mentioned. Plans from $12/month.
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